CREATION
About Open Aisle
Open Aisle was a comprehensive and rewarding project where I was responsible for building the brand from the ground up.
I started by developing a unique brand name that revolved around the idea of shopping on an endless virtual aisle - as the company did not want to focus on a particular niche. From there, I designed the entire website, ensuring it was visually appealing, easy to navigate, and optimized for conversions.
This process involved selecting the right products, crafting compelling product descriptions, and implementing effective marketing strategies.
Brand
Website
Social Media
CHALLENGE
Designing for an Ecommerce Brand
Creating a website for an e-commerce store was an enriching experience that honed my skills in creating visually appealing and user-friendly digital interfaces.
I learned the importance of balancing aesthetics with functionality, ensuring the site not only looked great but also provided an intuitive shopping experience.
This project taught me how to effectively collaborate with developers and marketers to align the design with the brand’s goals and customer needs. Additionally, I gained valuable insights into e-commerce trends and the critical role of responsive design in catering to a diverse audience.
BRANDING
Logo Variations
Primary Logo
Secondary Logo
Icon/Submark
BRANDING
Type Pairings & Colorways
#EFAD42
#3A89AC
#B4D2E0
#FFFFFF
#000000
Primary Colors
Secondary Colors
Tertiary Colors
Social Media
Content Creation & Social Media Management
While a majority of our marketing is centered around branded ads, creating a social media presence for Open Aisle was a pivotal part of this project.
I focused on developing a cohesive visual identity, using consistent color schemes, typography, and imagery that aligned with the brand's aesthetic.
Each post was meticulously planned, balancing promotional content with engaging visuals and informative captions to drive engagement and build a loyal following.
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I developed a content calendar that aligns with our marketing goals and seasonal trends, ensuring a consistent and relevant posting schedule. I also utilize analytics tools to track performance, gain insights into audience behavior, and adjust our strategy to optimize reach and engagement.