CREATION
About Open Aisle
Designing a brand, website, and social media presence for Orbit was a multifaceted endeavor that required strategic planning and creative execution. As a marketing professional deeply involved in the process, I began by defining a cohesive brand identity that encapsulated Orbit Consulting Group's diverse services and industry expertise.
This involved extensive research into client demographics and market positioning to ensure the brand resonated effectively. I then translated this identity into a visually appealing and user-friendly website, emphasizing intuitive navigation and clear messaging across various service sectors.
Simultaneously, I crafted a robust social media strategy to enhance brand visibility and engagement, creating compelling content that showcased Orbit Consulting Group's thought leadership and client success stories. By integrating these elements seamlessly, I aimed to elevate Orbit Consulting Group's online presence and strengthen its reputation as a trusted advisor across industries.
CHALLENGE
Creating a Cohesive Online Presence
Designing a brand and website for Orbit Consulting Group presented unique challenges due to the wide array of industries and services offered by Orbit.
Each sector required careful consideration to ensure the brand identity and website design effectively communicated expertise and relevance across diverse client needs. From financial services to technology solutions, the challenge lay in crafting a cohesive visual and navigational experience that resonated with various target audiences while maintaining consistency in messaging and brand integrity.
This necessitated thorough research, strategic planning, and collaborative efforts to deliver a versatile and impactful online platform that accurately represented Orbit Consulting Group's breadth of capabilities.
BRANDING
Logo Variations
Primary Logo
Secondary Logo
Primary Logo - version 2
Secondary Logo - version 2
Icon/Submark
Icon/Submark - version 2
BRANDING
Type Pairings & Colorways
#17243F
Primary Colors
#92BAD5
#7C9CA6
#FFFFFF
#000000
Secondary Colors
Tertiary Colors
#A3BCC8
Social Media
Content Creation & Social Media Management
Creating and managing the Instagram page for Orbit Consulting Group involved a strategic design process aimed at enhancing brand visibility and engagement. I began by defining the page's aesthetic to reflect Orbit Consulting Group's professional image and diverse service offerings.
This included selecting a cohesive color palette, typography, and visual style that aligned with the brand's identity. I developed a content strategy focused on showcasing industry insights, client success stories, and thought leadership content to position Orbit Consulting Group as a trusted advisor.
Engaging captions and interactive elements were incorporated to encourage follower interaction and increase reach. Continuous monitoring of analytics helped optimize content performance and refine the strategy over time, ensuring the Instagram page effectively supports Orbit Consulting Group's overall marketing objectives.