CREATION
About The Candy Garden
As an organic candy line, The Candy Garden was designed to offer customers a unique experience by allowing them to go online, take a personalized quiz, and receive monthly organic candy subscription boxes, or create their own box.
The brand identity was crafted to emphasize health, sustainability, and joy, reflecting the organic nature of the candies and the fun, personalized experience of the subscription service.
Every detail, from the vibrant, natural colors in the branding to the playful yet sophisticated logo, was chosen to resonate with health-conscious consumers. Ensuring all packaging was reusable further underscored The Candy Garden’s commitment to environmental responsibility.
This comprehensive approach resulted in a brand that not only delivers delicious, organic treats but also aligns with modern values of sustainability and personalization.
Promotional Photoshoot
A Creative Vision
For The Candy Garden's promotional photo shoot, I conceptualized a creative and visually striking approach by using the candies as plants or placing them in natural settings. The goal was to emphasize the organic nature of the products while maintaining a clean and natural aesthetic.
Each shot was carefully planned to showcase the vibrant colors and unique shapes of the candies, arranging them in ways that mimicked flowers, harvested fruit, and other natural elements.
This approach not only highlighted the beauty of the candies but also reinforced the brand's commitment to natural ingredients and eco-friendly practices. The result was a series of captivating images that perfectly captured the essence of The Candy Garden, blending delicious treats with the beauty of nature.
CHALLENGE
Nutritional Transparency & Organic Appeal
Making an organic candy line appealing posed its own challenges. Balancing the health benefits with the indulgent nature of candy required creative packaging and marketing strategies. The design needed to convey both the deliciousness of the treats and their organic, health-friendly attributes.
Through thoughtful branding, engaging content, and consistent emphasis on quality and sustainability, we were able to create a compelling and attractive organic candy line that resonated with our target audience.
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​Creating nutritional sheets for each type of organic candy was a crucial part of establishing The Candy Garden brand. These sheets were designed as both informative pop-ups on the website and physical flyers included in the subscription boxes.
The goal was to provide transparency and build trust with health-conscious customers by clearly displaying the ingredients and nutritional benefits of each candy. Ensuring the information was accurate and visually appealing required meticulous attention to detail and collaboration with nutrition experts.
BRANDING
Logo Variations
Primary Logo
Secondary Logo
Primary Logo - version 2
Secondary Logo - version 2
Icon/Submark
Icon/Submark - version 2
BRANDING
Type Pairings & Colorways
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Primary Colors
Secondary Colors
Tertiary Colors
Social Media
Product Packaging
Creating custom-designed jars for The Candy Garden, an organic candy company, was an exciting and creative project. My design process began with understanding the brand’s values and target audience, ensuring the jars would reflect the organic, wholesome nature of the candies.
I incorporated elements like natural colors and playful yet elegant typography to convey the brand’s cheerful and healthy image. To further align with The Candy Garden’s natural values, I ensured the containers were reusable, promoting sustainability and reducing waste.
The jar designs were tailored to enhance the visual appeal of the candies while also being functional and eco-friendly. This project allowed me to blend creativity with practicality, resulting in packaging that not only attracts customers but also supports The Candy Garden’s commitment to quality and environmental responsibility.